Swappie Opens First Pop-Up Store Outside Finland in Dublin – Irish Tech News – Irish Tech News
Swappie, the leading end-to-end online destination for buying and selling refurbished smartphones, has announced that it is opening a pop-up shop in Dublin. It’s the first of its kind outside of Swappie’s origin country of Finland and was chosen because Ireland is a key market for the company.
Since its launch in Ireland in 2020, Swappie has been providing Irish people with an opportunity to purchase environmentally responsible smartphones. Now it’s going to be easier than ever with the opening of a physical store in Dublin city centre which will give consumers a chance to see, touch and feel the iPhones before they purchase.
Swappie’s Pop Up store, which is located at 32 Exchequer Street, Dublin, opens on Monday May 30th and will remain open until June 27th, 2022. The shop will be open from Monday to Saturday 10am until 6pm and on a Sunday from 10am until 3pm.
Speaking about the opening of the pop-up shop, Swappie Country Manager for Ireland Casper Andersen says ‘Ireland is a key market for us at Swappie so having a physical presence with the pop-up store will allow us to talk directly to our customers face to face. Our research shows us that Irish people are increasingly looking for ways to lessen their environmental impact however they do shop less online than some of their European counterparts and it can be daunting to buy a refurbished iPhone. We know trust is not built in a day, so the opening of the pop-up shop is an important move for us at Swappie. Having a physical presence will help us hear more about what Irish people want when it comes to refurbished technology’.
Swappie, which currently operates in 15 countries across Europe, aims to drive positive impact by bringing the circular economy to the masses. With consumers becoming more aware of the impact their choice of device can have on the environment, Swappie is in a unique position to provide customers with a high quality, more affordable and environmentally friendly way to upgrade their phones.
It’s predicted that smartphones will generate 146 million tons of CO2 emissions this year, with 83% of those emissions coming from the manufacture, shipping and first-year usage of the 1.4 billion new smartphones forecast to be shipped in 2022. Keeping a mobile phone in use for an extra year cuts its lifetime C02 impact by a third, reducing the demand for precious resources and cutting emissions associated with buying a new phone.
In the Swappie Pop-Up store on Exchequer Street in Dublin 2 customers looking to buy will get to experience a refurbished iPhone and hear more about the refurbishment process which is carried out in Swappie’s own factories in Helsinki and Estonia. Consumers will be able to order a Swappie phone on site which will then be delivered free of charge. Those looking to sell an old iPhone, will also be able to find out what their phone is worth and begin the process of selling it.
Swappie announced in February 2021 that it had raised €108 million in Series C funding to accelerate its European growth and to allow it to continue to meet the growing customers demand for refurbished goods. It is transforming the market by closing the loop on refurbished electronics for the first time and making the circular smartphone economy accessible to the masses. The overall market for used and refurbished smartphones increased by 15% year on year in 2021, beating all expectations. Swappie’s headcount is also set to increase from 1,200 to 2,200 people by the end of the year.
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