70% of Irish People Would Buy a Smartphone Online – Irish Tech News – Irish Tech News
Swappie, Europe’s fastest-growing company and the leading online destination for buying and selling refurbished iPhones, recently commissioned Kantar to analyse how Irish people buy their tech. With the opening of Swappie’s first pop-up shop outside of its home country of Finland in Dublin last month, Swappie and Kantar studied consumers’ preferences towards refurbished smartphones to better understand the Irish perspective on buying and selling online.
Kantar’s research showed that 70% of Irish people would consider buying a smartphone online, with 74% of people aged between 18-34 years in Dublin considering this option. This is a noticeable increase on the figure from six months ago, when only 64% of people said buying a smartphone online was something they would consider. Out of the fifteen countries surveyed, Ireland is the only country that saw an increase in consumers’ willingness to buy and sell online compared to all other countries where this decreased. However, this is lower than in other countries like Sweden (78%) or Finland (77%), where the trend towards online buying and selling is quite popular.
The study conducted by Kantar highlights how online purchases, even when it comes to smartphones, are now an established practice. When consumers consider buying a refurbished smartphone online, responsibility and convenience emerge among the drivers of purchase. Indeed, consumers recognise that choosing a refurbished smartphone over a new one is a sustainable choice because it respects the environment and promotes the circular economy. Another key aspect for consumers is the financial savings behind this purchase given that the quality of a refurbished smartphone is comparable to that of a new smartphone.
However, while the research showed that Irish consumers are very interested in buying their smartphones online, only 16% of Irish respondents had sold a smartphone online, even though more than half of the respondents said they would consider the option of selling online. More than half said they would prefer to keep it as a back-up smartphone (65%) in case the new smartphone suddenly stopped working. Use of the back-up smartphone remained low in most cases with more than half only using it a few times, and with 33% of respondents saying they never had the need to use it.
Irish people who still have barriers to selling their smartphone are mostly concentrated in the north (Connacht/ Ulster) where it is as low as 13% (total region) and belong to the age group that starts at 45 years old and exceeds 55.
Speaking about the research, Swappie Country Manager for Ireland Casper Andersen said: “The success Swappie saw at our pop-up shop in Dublin this past June shows that Irish customers are in touch with the market shift to buying and selling tech online. The fact that Ireland is the only country in which willingness to buy and sell smartphones online has increased shows that Irish consumers know a good idea when they see one, and they are quick to adopt sustainable initiatives that work well for them.
“Swappie has given Irish customers a sustainable, responsible choice when it comes to buying smartphones; we are especially encouraged by the finding that 74% of those aged 18-34 would buy or sell online. As Ireland is one of our most important markets, we will continue our work in educating and encouraging the Irish public to buy and sell refurbished phones online.”
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