Fanatics partners with technology provider Fabacus – Latest Retail Technology News From Across The Globe – Charged – Charged Retail
Sports merchandise retailer Fanatics has partnered with global technology business Fabacus to create official product catalogues and digitised consumer engagement initiatives.
Fanatics will be tapping Fabacus technology to engage fans and consumers, offering a digital giveaway programme through licensed products, for the chance to win match tickets, retail discounts, experiences and signed memorabilia, when scanning live QR codes within consumer products.
“We are pleased to partner with Fabacus, a like-minded organisation that thinks outside of the box to move an industry forward,” Fanatics senior vice president Matthew Primack said.
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Fabacus chief executive and founder Andrew Xeni added: “We have loved working with the team at Fanatics and are delighted to be formalising our partnership, supporting them across their brand roster.”
“It is brilliant to be working with such forward-thinking partners across two of our Xelacore technology offerings – from product registration through to insight powered giveaway campaigns.
“We’re looking forward to elevating and supporting the retail and brand experience for sports fans worldwide.”
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