Orchestrate Technologies carves niche with service, value – The Business Journals
Managing and protecting critical information technology infrastructure can be complicated and problematic for any business, but for small- and medium-sized businesses, it can be a constant headache.
That’s where Orchestrate Technologies comes in. Founded in 2013, Orchestrate has carved out a niche in working with smaller companies to efficiently handle their IT needs, from email to storage and managed services. The company competes with much larger competitors by providing low-cost solutions to common IT issues, said co-founder Vincent Williams.
“We started our business to simplify technology to get rid of the clutter, to empower businesses and allow them to really focus on what they’re doing, as opposed to maintaining internal systems,” Williams said. “We’re taking away the worry about those database systems and operations so that they can take technology and use it as a competitive advantage.”
Orchestrate’s services – ranging from basic IT services, procurement, cloud licensing, to site build-outs and project management – are now used by customers in 34 states and four countries.
The startup has competed with much larger rivals by employing automation and focusing on cost, Williams said.
“The one- to five-person business market, no one would touch it because it was unprofitable to service them and they couldn’t do it at scale,” he said. Williams and his partners found a way to do that cost efficiently, by simplifying technology.
“Less is more,” he said. “We live by that model a lot.”
“We’ve taken a subscription-based services model, combined it with automation and artificial intelligence to create a streamlined and comprehensive approach to technology services and support that allows us to compete at scale and allows us to go further with less,” Williams said. “That allows us to pass that on to our client base.”
The firm’s size – it has 12 employees – allows it to be nimble in responding to the rapidly changing world of IT services and cybersecurity, Williams said. Its growth accelerated during the Covid-19 pandemic as business and communication shifted even further to the internet and the remote workforce grew. “What we were offering was something that people became more aware of and understood that they needed more,” Williams said.
Williams is also proud of his company’s status as a certified benefit corporation. “B Corps” are companies that meet standards of social and environmental performance while creating value for employees and the local community.
“That is really aligned with what we were doing both internally and externally for our client base,” he said. “Everything we do we manage through its impact on people, planet and profit.”
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