Webinar: The Push Towards Premium: Changing Smartphone Preferences and the Technologies Behind Them – Counterpoint Research
Over the past five years, the smartphone market has been evolving towards more premium offerings, helped by technology advancements across various components as well as consumer willingness to pay more for their devices – especially across emerging markets.
Counterpoint Research, TECNO, MediaTek, and Forbes will discuss trends highlighting the shift towards more premium smartphone features and segments.
We will share numbers and context highlighting the sharp upward shift of smartphone features like cameras, SoC processors, memory, screen materials, and batteries. We will also share how current trends are helping brands like TECNO rise in prominence, as they further consolidate their position in the global top ten by releasing their second-generation flagship, the Phantom X2. We’ll provide some teasers and highlights on the device’s capabilities – especially its camera.
This webinar is accompanied by a Whitepaper entitled “Brand Story: The Rise of TECNO”. All webinar registrants will be emailed a copy on November 22.
Peter Richardson 
Vice President
Counterpoint
Research
Tarun Pathak
Research Director
Counterpoint
Research
Anku Jain
Managing Director
MediaTek
India
Jimmy Hsu
Associate Director
TECNO
Image R&D Center
Russell Flannery
Editor-at-Large
Forbes
Magazine
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